Perspectives

Before the products come the ideas.

This is where we gather our pieces: reflections on technology, business and the human factor, written for anyone who wants to look at things from a different angle. It is the best way to understand how we think, and whether we think alike.

We always start from something happening outside: social, historical, everyday, technological. Then we turn it round and look at it from the other side.

Four threads keep coming back: caring, creating, judging, remembering. The invisible shifts in meaning that technology brings into work.

The articles

Three pieces to begin with.

Technology & business

Neither Cassandras nor miracles

In a world of instant answers, the most revolutionary thing is to refuse to hurry: to stop, to think, and to take what is really needed.

Daniele Pinna · · 3 min read

Read

Human factor

Human beings, or being human

We are teaching machines to care just as, inside companies, “caring” is the first item we cut.

Daniele Pinna · · 3 min read

Read

Work & method

Homo faber faber

From Bernini’s workshop to silicon: the more the machine executes, the more it matters who holds the design in their head. The stone changes, not the hand.

Daniele Pinna · · 3 min read

Read

The short versions appear on LinkedIn; here you will find the long ones. The opinions expressed are personal and do not constitute legal, financial or technical advice.

Continuing the conversation

If we think alike, let’s talk.

Write to us at info@defactorysrl.com, or follow the updates on LinkedIn.