You
The company. The voice that cannot be delegated: mission, positioning, objectives, distinctive traits. The objective determines the tool, not the other way round.
Smart Methods · Method as a Service
DE Factory develops a family of smart methods: each one turns the knowledge of a domain into an operational tool that companies can make their own. The method governs, the tool executes. And the tool adapts to the systems you already have, not the other way round.
We do not sell technology: we sell method, experience, results.
A continuous methodology. The method is calibrated over time, on your results: delivery is where the work begins.
The model
First, the method is made explicit: phases, rules, selection criteria, what to look at and what to discard. Then it is built into a working tool, a light application that anyone in the company can use from day one, without the author at their side. Finally, the tool is not left to itself: the person who devised the method keeps reading its real results and refining it over time.
Ownership of the method remains as defined by the project; the company receives the right to use it under the agreement. Data and operational memory belong to the company and can be exported.
The company. The voice that cannot be delegated: mission, positioning, objectives, distinctive traits. The objective determines the tool, not the other way round.
The professional who has devised, led and completed many projects in their domain. Sometimes it is the founder of DE Factory, sometimes an external professional: the method is theirs, and it stays intact and never exposed.
DE Factory. Technology at the service of business: we gather the author's knowledge in a structured way, build the tool around your case and look after it over time.
A typical project
The sequence is the same for every method. We start from the context, not from the menu; we deliver a working version, not a prototype; and the work does not end at delivery.
The objective determines the tool, not the other way round. Objectives, constraints, scope, who will use it.
The choices that worked, the situations to avoid, the vocabulary. The result is an operating manual and the criteria.
A single database, one view for each role. For every promised function we write down what the tool does, what DE Factory does and what it requires from the company.
The tool is tuned to the company's case and fed with the sources that guide the method. It is not an installation: it is putting the method to work on your case.
A working tool, not a prototype. It is there to do the work and, at the same time, to understand what the next version needs to do.
Limited operational input, focused on exceptions; the tool builds the overall picture. Periodically the company shares the results it chooses to share.
The author reads, recognises what works, updates rules and settings, releases. The method is calibrated over time: how this happens belongs to the method, and stays with its author.
The methods
Each method grows out of the experience of those who practise it and becomes an operational tool for a specific area. Two methods lead the family; the others support the daily work of companies and professionals in different domains.
Flagship method
In development · first release
The 4Vision pageA method you can see at work
In use · debut at the 1st IWWF European Wakesurf Cup, Gozzano, September 2026
The Smart Run Award sectionTools built on the method of those who know the trade, for everyday operational needs.
Smart Media Manager
Planning, production and archiving of promotional campaigns and content for the point of sale and social channels, with an editorial direction that repeats campaign after campaign.
Smart Direct Marketing
Enriched and qualified contact databases, priority account lists and targeted messages for B2B campaigns that speak to those who are genuinely ready to listen.
Smart Event Manager · Smart Run Award
Applications for event and show professionals: design, live management, reporting of results. The Smart Run Award app, which follows the event in real time, is one example.
Smart Assortment Manager
Sizing and day-to-day management of the assortment for food formats, pop-ups and outlets inside large events.
Smart Training Manager
Management training programmes followed from the classroom to the field: sessions, on-the-job coaching, reporting of results to participants and managers.
Smart Technical Advisor
Search and qualification of suppliers and technologies, with reasoned matches between those looking for a solution and those who offer it.
Information and demos
Tell us the area you are interested in: we will write to you to discuss it further or to arrange a demo.
A method at work
The grammar is the same: data gains meaning in its own context. The Smart Run Award is the simplest way to see a Smart Method working live: an award, a screen, a report, built on the judges' results and returned to athletes, organisers, sponsors and spectators.
Let's talk
Or are you looking, for your domain, for a method that someone else has already developed? Either way, the first step is a conversation. Write to us at info@defactorysrl.com.